November 2009
3 posts
The race goes not to the swift
As businesspeople, we’re obsessed with answering the question: who’s going to win? It’s a natural tendency since it can be very expensive to pick the wrong horse. Unfortunately, the current vogue of comparing smartphones strictly on features may lead marketers to compare devices when they should be surveying the ecosystem they inhabit.
So let’s turn our attention from...
"Real" Time Interactive Planning
Notice how Twitter has changed our perception of what “breaking” means? I’m seeing a similar effect in reporting of mobile trends and possibilities. Some prople and organizations are reporting data that is either outdated (despite being as recent as six months ago!) or distorted by recency bias.
Recency bias causes us to over-weight data seen more recently, even if it’s...
A Funny Thing Happened on the Way to 1,000...
A career or two ago, I had the privilege of leading large teams of people. As I became responsible for larger and larger teams, I always took time to learn something about each of those with whom I worked.
Even when I had a team of 350, I was proud to know each person, and to remember at least one thing important to (or about) each one of them.
But a funny thing happened one year when, as my...
October 2009
2 posts
Taking your mobile marketing to a stickier place
Given the significant changes occurring in the rapidly-evolving smartphone and web ecology during the past three months, I’ve been considering what mobile and social media approach is optimal now. It begs for a new approach, and I see one forming.
If your mobile thinking stops at SMS or a lame, one-off app, if your social media efforts go no further than a Twintern, stop here. But if,...
iPhone | Droid :: Showhorse | Workhorse
First, thank you to Verizon for giving several of us in the Twin Cities loaner Droids Wednesday through Monday.
Second, I’ve been tweeting periodically about my Droid experience, and wanted to share a more synthetic view. This is not a feature-by-feature review of Droid, nor a feature-by-feature comparison with iPhone. If you want that type of review, there have been several good ones...